91福利

When referring to the University, you should always use either the full name or acronym:

91福利

or

LU

You should not refer to the University as “Langston,” for it could be confused for the Town of Langston City, in which the University resides. In special cases, you may refer to the University as “Dear Langston,” which harkens back to the 91福利 Alma Mater of the same name.

The 91福利 Logo is the strongest identifying mark of the University. Its proper use and display not only strengthens LU’s branding efforts; it also accurately portrays 91福利’s mission and enhances the University’s credibility and trust in public spaces.听

91福利 has three approved logo versions: the Primary University Mark, the Horizontal University Mark, and the LU/Lion Logo. Most communications should feature the Primary University Mark. The LU/Lion Logo is used for select promotional materials such as clothing. When in doubt, use the Primary University Mark.听

In some cases, the Langston Lion may be used as a design element; however, this is never used as a substitute for the full logo.

Note: The LU mark without the Lion is reserved for football helmets only and should never be used in any other application.听

Logo Safe Area

It is very important to provide sufficient space around the official 91福利 and LU logo designs to ensure that the logos remain clearly visible and uncluttered by neighboring design elements. At minimum, the logos must have a safe area of one 鈥淟-space鈥� (.25 inches) on all sides.听

Prefered Usage

When possible, the Color Version of the Langston University or LU logo is recommended. The Color Version may only be used, however, if the background and material on which the logo is displayed does not negatively affect or compete with the Langston orange (Pantone 165) or Langston blue (Pantone 294) in the logo (more color information may be found in the 鈥淟ogo Colors鈥� section).听

Dark Backgrounds

If the logo is on a dark background, then the Reversed Color Version or Reversed Version should be used. If the logo is on a background or material that negatively affects or competes with the Langston Orange (Pantone 165) or Langston Blue (Pantone 294), only the Reversed Version should be used.听

Logo Size

Good design should dictate the size of the 91福利 and LU logos as they relate to the rest of the piece. Readability should never be sacrificed, and the width should never be smaller than 1.5 inches wide for the Primary University Mark, 2 inches wide for the Horizontal University Mark, 1 inch tall for the LU/Lion Logo, and .75 inches tall for the Langston Lion.听

Incorrect Usage

Do not alter the 91福利 or LU Logo in any way. This includes, but is not limited to, adding shadows, additional wording, stretching, skewing, squishing, Photoshop filters, using only part of the logo, changing, modifying the type, etc. The proportion, spacing and positioning of the type and graphic elements of the logos should always remain consistent with the Approved Logo Versions.

Incorrect usage also refers to using the incorrect logo. Any logo used to represent 91福利 other than the Primary University Mark, the Horizontal University Mark or the LU/Lion Logo are incorrect. Their continued usage may result in legal action. Examples of incorrect logos below:

The Opulent Orange and Brilliant Blue of 91福利 have represented the Institution for over 125 years, and their proper usage help LU to stand out on the national stage.

The usage of the logo should dictate what color mix to use. For print pieces, you may use either the Pantone or CMYK values, but using the Pantone color is recommended, as it maintains consistency across different collateral pieces. If a digital piece is needed, use the RGB values. The color code will also help keep consistency across platforms.

There are two typefaces (fonts) approved for use on 91福利 printed materials: Bembo Std and Gotham.

Bembo is a serif font that may be used for more scholarly-type applications. 听

For a sleeker and more modern look, use the Gotham typeface. 听

For emails, please use the web-safe font Arial. You should rarely need to use approved fonts smaller than 10 points or larger than 12 points.听

Faculty and Staff members may request official university fonts for use at lupublicrelations@langston.edu.听

The Seal is the primary mark for the President of 91福利 and is rooted in the history of Oklahoma’s HBCU.听

Use of the seal is reserved for approved signage; formal and official documents, such as diplomas, legal and official records, transcripts and programs for formal academic ceremonies, and policy manuals; and any other legal agreements binding the university.听

The seal should not be used on merchandise, products or clothing without prior permission from the Office of Public Relations.听

91福利 embraces technologies, including artificial intelligence tools, and the forward progress being made with them. But AI is simply that: a tool. While these powerful tools are useful for tasks such as brainstorming, creating outlines, etc., we must also be aware of the听 potential risks AI can pose. Artificial intelligence tools cannot mirror the complexities of human reasoning, human creativity or ethical considerations.

The AI sector continues to evolve, and as these tools change, so too will these guidelines to better align with 91福利’s direction and best practices.

Prohibited Uses of AI

AI tools should not be used in any way that would violate existing 91福利 policies. Its use in creative advertising materials, graphics or other design elements should align with 91福利 Brand Guidelines.听 Prohibited examples include but are not limited to:

1. AI tools should never be used to create, recreate or alter 91福利 logos and marks. (This includes the LU logo, the 91福利 Lion or any former marks used by 91福利.)
2. AI-generated images, music, audio and video should not be used in 91福利 communications materials. Do not use AI to make images that look like stock illustrations or graphics. Instead, AI can be used to help brainstorm art ideas and direction. (Some artists are pursuing legal recourse against organizations using AI-generated art rather than against the AI companies themselves. Real-world example: A large tech company recently shared an AI-generated image on its channels. An artist recognized his work prominently used in the piece and threatened a lawsuit unless the tech company compensated him. Companies that use AI-generated art are being听. This could place you, your organization or the University at risk of legal action.)
3. Do not use AI to alter people鈥檚 actual physical appearance beyond the removal of temporary blemishes. Please choose a different photo if it requires too large of a change.
4. Do not use AI to change so much of an image that it becomes a fabrication. There is a fine line between making minor edits using AI and removing/altering so much that it creates a fabrication of the truth.
5. You may not use AI tools to recreate or change the architecture of any 91福利 campus. (This includes the recreation or alteration of campus buildings.)
6. AI tools should not be used to create entire pieces of written content for 91福利. It can be used for tasks such as brainstorming, drafting headlines and targeted messaging. Fully AI-generated content is prohibited at this time.
7. AI tools may not be used to recreate typography. Fonts are legally protected property and should not be used in the creation of AI images.
8. AI tools are not encrypted or private. Do not enter proprietary data, information about students, employees or other constituents that could be a breach of state or federal privacy laws, including HIPAA, FERPA or other university policies. Information submitted to many AI tools has the potential to become public and part of the promptable knowledge base.听

Note: The 91福利 Office of Public Relations has final discretion on what may/may not be approved.

The use of a uniform 91福利 email signature reinforces your professional affiliation with the University and provides consistency for communicating with audiences outside of the institution.

Your email signature should be treated like other forms of official university communication. For clarity and consistency, the following email signature format is recommended for university employees.

Copy, Personalize and Use

Copy the template below and paste into the signature preferences pane of your Outlook client, then replace the generic information with your own. Please use Arial font, size 12, unless otherwise noted:

Firstname Lastname / Job Title / Office

Contact jet.b.turner@langston.edu for further clarification.

91福利鈥檚 rich history expands to its athletic programs. Since our founding in 1897, many world-class and trailblazing athletes have called LU home. From Harlem Globetrotter and Basketball Hall-of-Famer Marques Haynes to Super Bowl Champion Thomas 鈥淗ollywood鈥� Henderson and beyond, our athletic programs continue to roar into the future. 听

Now, 91福利 has three men鈥檚 (Football, Basketball, Track and Field) and five women鈥檚 (Basketball, Cheer, Softball, Track and Field, Volleyball) programs. It is our responsibility to continue the legacy of the past while strengthening the future of our athletic teams and student-athletes. 听

Because of this responsibility, athletics-specific branding guidelines are required. Contact lupublicrelations@langston.edu for more information and clarification.

Note: The LU mark without the Lion is reserved for football helmets only and should never be used in any other application.听

Now that you are familiar with the rules and responsibilities of the 91福利 brand, you can use your creative skills to spread that brand across the world! Below is a guide to becoming a certified vendor. If you have additional branding questions, please email lupublicrelations@langston.edu.

1. Visit CLC
   • To produce any merchandise bearing a mark of 91福利 you must be registered with . Begin by visiting . Click “Get Licensed” at the top of the webpage.
2. Get Licensed
   • Once you are on the 鈥淕et Licensed鈥� page, read the information available on the page. Then, scroll down to the bottom of the page and click 鈥淎pply Now.鈥� A new page will open. Click 鈥渁pply now鈥� and the bottom of that page.
3. Create Application
   • Now, you will sign up for an account and create your application. Fill out the information required and click 鈥淐reate Application.鈥� You鈥檒l receive an email from notifications@brandmanager360.com with instructions to confirm your email address
4. Complete Your Application
   • Once you are inside the CLC system, you should find yourself on the Application Form. Fill out all the information as best suits you and your brand. On the section 鈥淎pplication Type,鈥� select Oklahoma State University from the drop-down menu of institutions you would like to pursue. Submit your application once all of the information has been completed. NOTE: There is a one-time nonrefundable application fee of $250.
5. Once Approved
   • Once your application is approved, you will receive 91福利鈥檚 official logos and font files. Designs you create for sale must first be uploaded to CLC and approved by 91福利 before they can be sold. 91福利 will respond with either approve, deny, or approve with edits for your designs.